This spring, fans of the beloved character Rilakkuma can look forward to a special shopping campaign taking place across Japan. From May 16, 2026, to July 15, 2026, the “Matsukiyo Cocokara Rilakkuma Shopping Campaign” will be held at Matsumoto Kiyoshi and Cocokara Fine stores nationwide. This event offers a unique opportunity to purchase exclusive Rilakkuma merchandise and participate in various exciting promotions.
Visitors to Japan during this period will find this campaign a delightful experience, especially those interested in Japanese pop culture and character goods. The campaign not only offers limited-edition items but also features interactive elements such as photo panels and app appearances, making it a must-visit for Rilakkuma enthusiasts.
About the Restaurant / Event
The campaign is organized by San-X Co., Ltd., the company behind Rilakkuma. It includes the sale of exclusive merchandise at select stores, a chance to win original goods through several lottery campaigns, and special gifts for early shoppers. Additionally, there will be unique photo opportunities and app-based interactions featuring Rilakkuma.
Highlights
- Exclusive Rilakkuma merchandise available at select stores.
- Lottery campaigns with chances to win original Rilakkuma goods.
- Special gifts for early shoppers spending over a certain amount.
- Interactive experiences with Rilakkuma-themed photo panels and app features.
Menu / Event Details
| Item | Details |
|---|---|
| Name | Matsukiyo Cocokara Rilakkuma Shopping Campaign |
| Location | Matsumoto Kiyoshi and Cocokara Fine stores nationwide |
| Period | May 16, 2026 – July 15, 2026 |
| Price | Varies by item and promotion |
Why Fans May Want to Visit
Rilakkuma fans will find this campaign particularly appealing due to the exclusive merchandise and themed activities. The chance to win unique Rilakkuma items and interact with the character through various media adds a special touch to the shopping experience. Whether you’re a long-time fan or new to the world of Rilakkuma, this event offers a fun and engaging way to explore the beloved character’s universe.