Rurubu Kitchen, located just a three-minute walk from Shinjuku Station, has partnered with Niijima Village in Tokyo to offer a special snack set featuring fresh blue muroaji fish and local island shochu. This collaboration menu will be available from August 4 to August 31, 2026.
The set includes blue muroaji fish spring rolls paired with your choice of two types of shochu, served alongside a vegetable namul made from the island’s specialty ashitaba greens. It’s a perfect stop for those in the Shinjuku area looking to enjoy unique island flavors.
About Rurubu Kitchen and the Collaboration
Rurubu Kitchen is a unique dining spot operated by JTB Publishing, bringing authentic regional Japanese flavors discovered by the editors of the travel magazine “Rurubu” to Tokyo diners. This collaboration highlights the culinary culture of Niijima and Shikine Islands, located about 160 km south of central Tokyo in the Izu archipelago. The islands are known for their white sandy beaches and distinctive landscapes formed by local white stone called Kogaishi.
One local specialty is “tataki,” a traditional dish made from freshly minced blue muroaji fish blended with miso and ginger. For this collaboration, the fish paste is combined with miso-marinated cheese and wrapped in spring rolls. The dish is served with a side of namul made from ashitaba, a vegetable unique to the islands. Guests can choose between two types of island shochu: the rich and mellow “Jinata” made from rare American sweet potatoes aged three years, or the light and refreshing “Habushiura,” inspired by the scenic Habushiura Beach.
Highlights
- Blue muroaji fish and cheese spring rolls paired with island shochu
- Choice of two island shochu varieties: “Jinata” (sweet potato) or “Habushiura” (barley)
- Includes ashitaba vegetable namul as a side dish
- Located within a 3-minute walk from Shinjuku Station, inside Kinokuniya Bookstore basement
- Set price: ¥1,350 (tax included)
Menu & Event Details
| Item | Details |
|---|---|
| Name | Blue Muroaji Fish Spring Roll & Island Shochu Set |
| Menu / items | Blue muroaji fish and miso-marinated cheese spring rolls, ashitaba vegetable namul, choice of “Jinata” sweet potato shochu or “Habushiura” barley shochu |
| Location | Rurubu Kitchen, Shinjuku, Tokyo |
| Address | B1F Kinokuniya Bookstore, 3-17-7 Shinjuku, Shinjuku-ku, Tokyo |
| Period | August 4, 2026 (Tue) – August 31, 2026 (Mon) |
| Price | ¥1,350 (tax included) |
