Suntory Beverage & Food has introduced a new coffee product, “BOSS Rekisen Bitou,” in Tokyo, available from September 1, 2026. This release marks the second collaboration celebrating the 30th anniversary of Pokémon.
The campaign runs from August 31 to November 30, 2026, featuring specially designed Pokémon-themed cans and a chance to win exclusive prizes like the “Rekisen BOSS G-Jacket.” Prices for the new coffee and related products align with typical beverage offerings in Japan, with the “BOSS Rekisen Bitou” priced at ¥165 per 185g can.
About the Collaboration
This collaboration between Suntory’s BOSS coffee brand and Pokémon commemorates Pokémon’s 30th anniversary. The new “BOSS Rekisen Bitou” coffee is designed to inspire hardworking individuals who have overcome challenges, symbolized by the name “Rekisen,” meaning “battle-hardened.” The packaging prominently features the final evolutions of the original starter Pokémon—Venusaur, Charizard, and Blastoise—depicted as trusted companions through life’s battles.
Over 100 blends were tested to develop the coffee’s rich, bold flavor, named the “Full Power Blend Lv. 100.” Alongside this, five main BOSS products have been refreshed with new “Pokémon Pokédex” cans featuring illustrations and information from various Pokémon regions, including Kalos, Alola, Galar, and Paldea, plus Pikachu.
Highlights
- New “BOSS Rekisen Bitou” coffee launching September 1, 2026, with a robust and bitter taste.
- Special Pokémon-themed cans for five main BOSS products and three Craft BOSS beverages.
- Campaign from August 31 to November 30 offering exclusive prizes like embroidered “Rekisen BOSS G-Jackets” featuring Pokémon designs.
- Additional giveaways include Pokémon-themed T-shirts and gift points through QR code entries.
- Craft BOSS bottles redesigned with relaxed-themed Pokémon illustrations to match the slow-sip concept.
Product & Availability Details
| Item | Details |
|---|---|
| Name | BOSS Rekisen Bitou and Pokémon 30th Anniversary Collaboration |
| Menu / items | BOSS Rekisen Bitou 185g can; BOSS Rainbow Mountain Blend; BOSS Zeitaku Bitou; BOSS Sugar-Free Black; BOSS Café au Lait; Premium BOSS Bitou (all 185g cans); Craft BOSS Black, Latte, Unsweetened Italiano (500ml bottles) |
| Location | Japan nationwide |
| Address | Nationwide, Japan |
| Period | August 31, 2026, 9:00 AM – November 30, 2026, 11:59 PM (Campaign) |
| Release date | September 1, 2026 |
| Price | ¥165 (185g can BOSS Rekisen Bitou); ¥240 (Craft BOSS Black 500ml); ¥250 (Craft BOSS Latte and Unsweetened Italiano 500ml) |
