Sushiro is introducing a limited-edition collaboration with the beloved global character Hello Kitty, available nationwide in Japan starting July 29, 2026. Fans can enjoy specially designed sushi dishes and exclusive Hello Kitty-themed goods during this summer campaign.
For those planning a sushi outing in Japan, Sushiro’s Hello Kitty collaboration adds a charming and collectible twist to the dining experience. The campaign runs in two phases from July 29 to August 19, featuring unique sushi picks, desserts, and other fun merchandise priced from ¥250 to ¥1,350.
About the Collaboration
This marks the first-ever partnership between Sushiro, a leading conveyor belt sushi chain, and Sanrio’s iconic character Hello Kitty. The campaign theme “KAWAUMA HELLO KITTY” celebrates the meeting of Hello Kitty’s cuteness with Sushiro’s delicious sushi. The collaboration is split into two phases, each offering different sushi items with collectible Hello Kitty picks, sweets with stickers or seals, and various merchandise such as mascot soft drinks, zipper pouches, and mini charms.
Highlights
- Phase 1 (from July 29): Sushi with Hello Kitty collaboration picks including Mala-style albacore tuna with fried green onion, squid with plum shiso, and shrimp with negimaguro wrap, each priced at ¥250 (tax included).
- Phase 1 sweets feature an apple milk crepe melba with Hello Kitty stickers for ¥350.
- Phase 2 (from August 19): Sushi with clear Hello Kitty picks like large shrimp and squid with negimaguro wrap, priced at ¥250 (tax included).
- Phase 2 sweets include warabi mochi and candied sweet potato with Hello Kitty seals for ¥330.
- Soft drinks with Hello Kitty mascots are offered in both phases at ¥1,350 each.
- Special “Tsuku-Ro” sushi sets come with zipper pouches or mini charms priced at ¥720.
- Five special collaboration stores in Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka feature exclusive Hello Kitty decorations and photo spots from July 29 to September 6.
- A social media campaign offers a chance to win digital meal vouchers worth ¥10,000 at Sushiro.
Menu & Event Details
| Item | Details |
|---|---|
| Name | Sushiro x Hello Kitty Summer Collaboration |
| Menu / items | Mala-style albacore tuna with fried green onion, squid with plum shiso, shrimp with negimaguro wrap, large shrimp, squid with negimaguro wrap, apple milk crepe melba, warabi mochi and candied sweet potato, soft drinks with mascots, Tsuku-Ro sushi sets with zipper pouch or mini charm |
| Location | All Sushiro stores nationwide in Japan (excluding Sushiro To Go and Kyotaru Sushiro takeout-only stores) |
| Address | All Sushiro locations across Japan |
| Period | July 29, 2026 – August 19, 2026 (collaboration sushi and goods availability; some items limited by stock) |
| Price | ¥250, ¥330, ¥350, ¥720, ¥1,350 (tax included, depending on item) |
