Only 8.68 million servings of Honmaguro Otoro will be available at Sushiro restaurants across Japan. The premium bluefin tuna belly sushi starts at ¥110 (tax included) as the chain begins its 43rd business year.
The menu launches nationwide on September 30, with several dishes offered only until their stated end dates or while supplies last. Sushiro traces its roots to a standing sushi restaurant in Osaka and continues to emphasize tuna, fresh seafood, and accessible pricing.
Alongside Honmaguro Otoro at ¥110 (tax included), the lineup includes Natural Indian Tuna Six-Piece Assortment from ¥1,120, Fresh Salmon Four-Way Assortment from ¥720, and Large Fresh Snow Crab from ¥360. Other options range from ¥120 for steamed domestic whitebait gunkan or mackerel with wasabi mayonnaise to ¥390 for sweet-and-spicy white-pepper fried chicken.
About Sushiro’s 43rd-year menu
The featured tuna assortment lets diners compare different cuts and preparations, including fatty tuna, medium-fatty tuna, negitoro, marinated lean tuna, and flame-seared split tuna with charred soy sauce. The fresh salmon assortment uses unfrozen Tasmanian salmon in four styles: salt-seared, topped with fish roe, mozzarella and basil, and wrapped with wasabi mayonnaise.
Highlights
- Honmaguro Otoro starts at ¥110 (tax included), with 8.68 million servings planned.
- Natural Indian Tuna Six-Piece Assortment is ¥1,120 (tax included) and is limited to 430,000 servings.
- Fresh Salmon Four-Way Assortment costs ¥720 (tax included) and is limited to 590,000 servings.
- Large Fresh Snow Crab is available as a regular menu item from ¥360 (tax included).
- Sweet-and-spicy white-pepper fried chicken, supervised by Gifu karaage restaurant Nobunaga Karaage Torika, is ¥390 (tax included).
Menu and Availability Details
| Item | Details |
|---|---|
| Name | Sushiro 43rd-Year Menu |
| Menu / items | Honmaguro Otoro; Natural Indian Tuna Six-Piece Assortment; Fresh Salmon Four-Way Assortment; Large Fresh Snow Crab; Oyster Comparison Plate; Natural Mackerel Comparison Plate; Large Local Grilled Eel; Domestic Steamed Whitebait Gunkan; Mackerel with Wasabi Mayonnaise and Aromatic Vegetables; Sweet-and-Spicy White-Pepper Fried Chicken |
| Release date | September 30, 2026 |
| Period | Honmaguro Otoro: September 30–October 13, 2026, until 8.68 million servings sell out; Natural Indian Tuna Six-Piece Assortment, Fresh Salmon Four-Way Assortment, Natural Mackerel Comparison Plate, Large Local Grilled Eel, and Sweet-and-Spicy White-Pepper Fried Chicken: September 30–October 25, 2026, subject to sellout; Oyster Comparison Plate: September 30–October 18, 2026, until 900,000 servings sell out; Domestic Steamed Whitebait Gunkan and Mackerel with Wasabi Mayonnaise: September 30–October 13, 2026, subject to sellout; Large Fresh Snow Crab: regular menu item |
| Location | Sushiro restaurants nationwide in Japan |
| Stores | Sushiro, all stores across Japan |
| Price | Honmaguro Otoro: from ¥110 (tax included); Natural Indian Tuna Six-Piece Assortment: from ¥1,120 (tax included); Fresh Salmon Four-Way Assortment: from ¥720 (tax included); Large Fresh Snow Crab: from ¥360 (tax included); Oyster Comparison Plate: from ¥280 (tax included); Natural Mackerel Comparison Plate: from ¥180 (tax included); Large Local Grilled Eel: from ¥200 (tax included); Domestic Steamed Whitebait Gunkan: from ¥120 (tax included); Mackerel with Wasabi Mayonnaise and Aromatic Vegetables: from ¥120 (tax included); Sweet-and-Spicy White-Pepper Fried Chicken: from ¥390 (tax included) |
Before you buy
- When can I buy Honmaguro Otoro?
- It goes on sale at Sushiro restaurants nationwide from September 30, 2026. Sales end on October 13 or earlier if the planned 8.68 million servings sell out.
- How much is Honmaguro Otoro?
- It starts at ¥110 (tax included), although prices may vary by restaurant.
- Can I take the menu items home?
- Some items are not available for takeaway, including the Fresh Salmon Four-Way Assortment, Oyster Comparison Plate, and Sweet-and-Spicy White-Pepper Fried Chicken. Check the Sushiro app or website for store-specific availability and pricing.
Several items are designed for comparison tasting rather than a single flavor profile. The Natural Mackerel Comparison Plate pairs mackerel with Sushiro’s special kabayaki sauce, while the oyster plate offers sesame-oil shichimi grated daikon ponzu and flame-seared charred soy sauce styles.
The menu also brings together seasonal seafood and side dishes: Large Local Grilled Eel is priced from ¥200 (tax included), Domestic Steamed Whitebait Gunkan from ¥120, and the creative mackerel gunkan from ¥120. Large Fresh Snow Crab is a regular menu item from ¥360, while availability and prices can differ by location.
Because the promotion uses fresh seafood and fixed planned quantities, individual restaurants may run out before the listed end dates. Sushiro recommends checking its app or website after launch for current stock, local prices, and takeaway availability.
