Ginso, a well-established castella specialty store in Osaka, is bringing back a top-ranked collaboration with Sanrio’s beloved character Pom Pom Purin this summer. Starting August 1, 2026, the new Pom Pom Purin Caramel Pudding Castella will be available nationwide.
Check the release date and price before you visit—details are provided in the facts table below. The castella is sold in five-slice packs priced at ¥800 (before tax), making it a perfect sweet treat for fans of both castella and Pom Pom Purin.
About the Collaboration
Founded in 1952 in Osaka’s Shinsaibashi district, Ginso has been innovating traditional castella for 75 years. Their motto is to break free from traditional Japanese sweets and create new styles of castella for the 21st century. To celebrate their anniversary, Ginso partnered with Sanrio to develop a character collaboration featuring Pom Pom Purin, who ranked first in the 2026 Sanrio Character Ranking.
The collaboration aims to introduce castella to a younger audience by combining the charm of Pom Pom Purin with a delicious caramel pudding flavor. The flavor balances the rich egg and milk taste of pudding with caramel’s bittersweet notes, carefully crafted to appeal to all ages without being too bitter or too mild.
Highlights
- Pom Pom Purin Caramel Pudding Castella features a smooth, pudding-like flavor with caramel accents.
- Two exclusive package designs: one showcasing Pom Pom Purin’s cute image, and another inspired by Ginso’s Shinsaibashi main store.
- Special original packaging and character-themed paper bags available at select stores when purchasing two items.
- Available nationwide at department stores, Ginso direct shops, train station stores, and airport souvenir shops.
- Part of Ginso’s ongoing efforts to modernize castella and expand its appeal beyond traditional audiences.
Product Details
| Item | Details |
|---|---|
| Name | Pom Pom Purin Caramel Pudding Castella |
| Menu / items | Caramel pudding flavored castella cake, 5 slices |
| Location | Available nationwide across Japan |
| Address | 1-4-5 Shinsaibashisuji, Chuo-ku, Osaka and other retail locations nationwide |
| Period | From August 1, 2026 |
| Price | ¥800 (before tax) |
