Koikeya has partnered with the TBS Sunday drama VIVANT to release special collaboration potato chips in Japan. To celebrate, they are running an SNS campaign from July 27 to August 2, 2026, offering fans a chance to win limited-edition VIVANT potato chips and a thermos mug.
The campaign features two flavors inspired by the show: “Nogi’s Seaweed Salt” and “Nozaki’s Kebab.” These products are available first at convenience stores nationwide starting July 27, with a wider release at supermarkets and other retailers from August 3. The SNS giveaway encourages fans to participate quickly, as the limited campaign runs only for a week.
About the Collaboration
The VIVANT collaboration potato chips celebrate the upcoming sequel to the popular TBS Sunday drama. Koikeya created two unique flavors reflecting the show’s characters and world, aiming to enhance the excitement around the new season. Alongside the chips, a special VIVANT thermos mug is also part of the giveaway, offering fans a collectible item that connects them closer to the series.
Highlights
- Two exclusive potato chip flavors: Nogi’s Seaweed Salt and Nozaki’s Kebab.
- SNS campaign runs from July 27 to August 2, 2026, with 10 winners receiving a set of chips and a thermos mug.
- Initial release at convenience stores nationwide, followed by supermarkets and other channels from August 3.
- Fans participate by following Koikeya’s official X (Twitter) account, reposting the campaign post, and replying with their favorite character side.
Product & Availability Details
| Item | Details |
|---|---|
| Name | VIVANT Collaboration Potato Chips |
| Menu / items | “VIVANT Potato Chips Nogi’s Seaweed Salt” 55g, “VIVANT Potato Chips Nozaki’s Kebab” 55g |
| Location | Nationwide convenience stores and supermarkets, Japan |
| Period | July 27, 2026 – August 2, 2026 (SNS campaign period) |
| Release date | July 27, 2026 (convenience stores); August 3, 2026 (supermarkets and other channels) |
| Price | Open price |
