Famima launches the Sakutto Triangle Cheesecake nationwide on November 10, 2026, at about 16,500 stores. The one-handed dessert fuses a crisp cookie shell with a creamy cheesecake filling and is available in Plain, Matcha, and Chocolate. Plain is 278 yen tax included; Matcha and Chocolate are 298 yen tax included. A ¥20 coupon runs November 10–23 via Smart News and LINE Coupon, and an X campaign from November 10 11:00 to November 16 23:59 offers 39 winners ¥3,910 in eraberu Pay value.
The lineup comprises Plain, Matcha, and Chocolate.
About Famima Sakutto Triangle Cheesecake
Short-break satisfaction survey
Famima’s survey found that about seven in ten respondents wanted satisfaction during a five- to 15-minute break. The Sakutto Triangle Cheesecake lineup starts at ¥278 tax included for Plain.
Sweets as a small indulgence
More than half of respondents said they would enjoy sweets during a short break. Famima’s one-handed cheesecake offers Plain at ¥278 tax included, with Matcha and Chocolate at ¥298 tax included.
Cheesecake ranked first
Cheesecake received 501 votes, or 62.6 percent, in Famima’s survey of favorite sweets. The new triangle-shaped version is priced from ¥278 tax included.
Convenience was a key concern
Preparing dishes or cutlery was the most common inconvenience cited by respondents. The cheesecake is designed to be eaten by hand, with Plain at ¥278 tax included.
Hybrid texture and satisfaction
About seven in ten respondents viewed a dessert with multiple textures as highly satisfying. The lineup combines crisp cookie layers with cheesecake, priced at ¥278 tax included for Plain and ¥298 tax included for Matcha and Chocolate.
Several flavors in one dessert
About six in ten respondents felt that multiple flavors or textures made a dessert feel more indulgent. Matcha and Chocolate Sakutto Triangle Cheesecake are ¥298 tax included each.
Each triangular cheesecake sandwiches a moist, creamy filling between fragrant cookie layers. Famima coated the inside of the cookie to help limit moisture transfer, preserving its crisp texture without making the cookie too hard to eat by hand. The cheesecake portions use New Zealand cream cheese for a rich but smooth finish.
Highlights
- Plain combines rich baked cheesecake with a crisp cookie layer and costs ¥278 tax included.
- Matcha features Uji matcha cheesecake, baked cheesecake, and matcha sauce for ¥298 tax included.
- Chocolate pairs mildly sweet milk-chocolate cheesecake with baked cheesecake and chocolate sauce for ¥298 tax included.
- The triangular shape is designed to be eaten with one hand, without a plate or fork.
- Famima’s survey found cheesecake ranked first among preferred sweets, with 501 votes, or 62.6 percent.
- Short promotional videos by the creator duo Gadabouts will be released through Instagram, YouTube, and TikTok from November 10.
Menu and Availability Details
| Item | Details |
|---|---|
| Name | Famima Sakutto Triangle Cheesecake |
| Menu / items | Plain; Matcha with Uji matcha and matcha sauce; Chocolate with chocolate sauce |
| Release date | November 10, 2026 (Tue) |
| Period | Product sales begin November 10, 2026; ¥20 coupon: November 10–23, 2026; X campaign: November 10, 2026, 11:00–November 16, 2026, 23:59 |
| Location | Nationwide across Japan |
| Stores | Approximately 16,500 Famima stores nationwide |
| Price | Plain: ¥258 before tax / ¥278 tax included; Matcha: ¥276 before tax / ¥298 tax included; Chocolate: ¥276 before tax / ¥298 tax included; target everyday price range: around ¥200; coupon discount: ¥20; X campaign prize: ¥3,910 in eraberu Pay value |
| Official website | Official product website |
Before you buy
- When can I buy Sakutto Triangle Cheesecake?
- The three flavors go on sale nationwide at approximately 16,500 Famima stores from November 10, 2026. Availability, pricing, and release timing may vary by region or store.
- How much is Sakutto Triangle Cheesecake?
- Plain is ¥278 tax included. Matcha and Chocolate are ¥298 tax included each.
- Where can I use the ¥20 cheesecake coupon?
- The coupon can be used for Sakutto Triangle Cheesecake and all Famimaru Sweets through Smart News and LINE Coupon from November 10 to November 23, 2026.
Famima positioned the product around the idea of a “quick moment” that still delivers a sense of indulgence. Its survey of 800 people who buy convenience-store sweets at least once a month found that about seven in ten wanted to feel satisfied even during a five- to 15-minute break. More than half said they would enjoy a sweet during that time.
The survey also identified some of the practical problems associated with eating cheesecake. The most common answer was the inconvenience of preparing dishes or cutlery, selected by 240 respondents, or 30 percent. Another 207 respondents, or 25.9 percent, cited concerns about dirty hands or surroundings. The new triangular format addresses these issues by making the dessert easier to hold and eat without a spoon or plate.
Texture is central to the concept. The cookie is intended to provide a crisp bite, while the cheesecake layers remain moist and silky. Plain focuses on the flavor of baked cheesecake, Matcha adds Uji matcha and matcha sauce, and Chocolate combines a gentle milk-chocolate sweetness with chocolate sauce. These combinations are meant to provide several textures and flavors in one compact dessert.
To mark the launch, Famima will also post short, commercial-style videos created by Gadabouts. The videos highlight the cookie’s crispness, the cheesecake’s smooth texture, and the layered cross-sections of the three flavors. Customers can also follow Famima’s official X account and quote-post the designated campaign post with the required hashtag for a chance to win one of 39 ¥3,910 eraberu Pay prizes.
