Haagen-Dazs has launched a new Rich Rum Raisin Mini Cup in Japan, available nationwide from October 6, 2026. The winter seasonal flavor gives the brand’s classic rum raisin ice cream a richer aroma by increasing the amount of rum used in the blend.
The 110ml mini cup is being sold at supermarkets, convenience stores, and department stores across Japan. It is a seasonal release with no end date specified in the announcement, so availability may vary by store and stock.
The Rich Rum Raisin Mini Cup is priced at ¥373 (tax included). It combines smooth ice cream with California raisins soaked in rum, creating a soft, plump texture and a more pronounced rum fragrance. The product contains 1.0% alcohol.
About the Rich Rum Raisin Mini Cup

The new flavor builds on Haagen-Dazs’ long-running Rum Raisin ice cream, which has been enjoyed in Japan since 1984. Its original rum blend brings together spirits with different floral, rich, and sweet aromas. The rum proportion has been raised from 0.7% in the standard Rum Raisin flavor to 1.0%, while additional cream gives the ice cream a fuller texture.


Highlights
- Haagen-Dazs Rich Rum Raisin Mini Cup launches nationwide in Japan on October 6, 2026.
- The 110ml mini cup costs ¥373 (tax included).
- The original rum blend uses several spirits with different aroma profiles.
- California raisins are soaked to retain a plump texture while absorbing the rum aroma.
- The product contains 1.0% alcohol and includes milk and egg ingredients.
Product & Availability
| Item | Details |
|---|---|
| Name | Haagen-Dazs Mini Cup Rich Rum Raisin |
| Menu / items | Rich Rum Raisin Mini Cup, 110ml |
| Release date | October 6, 2026 |
| Period | From October 6, 2026; seasonal release, end date not specified |
| Location | Nationwide in Japan |
| Stores | Supermarkets, convenience stores, and department stores nationwide in Japan |
| Price | Rich Rum Raisin Mini Cup, 110ml: ¥373 (tax included) |
| Official website | Official website |
Before you buy
- When can I buy the Rich Rum Raisin Mini Cup?
- It goes on sale nationwide in Japan from October 6, 2026. The announcement does not specify an end date for the seasonal release.
- Where can I get the Rich Rum Raisin Mini Cup?
- It is available at supermarkets, convenience stores, and department stores across Japan, subject to store availability.
- How much is the Rich Rum Raisin Mini Cup?
- The 110ml mini cup costs ¥373 (tax included).