UGG in Harajuku, Tokyo, is offering a free UGG boot-shaped cake during its UGG SEASON pop-up from October 10 to 12, 2026. The cake is available to guests who preregister for the event, with servings limited to the first 900 people across the three days.
For travelers mapping a dessert or shopping route in Harajuku, the UGG SEASON pop-up is a straightforward stop to slot in. The event takes place at WeWork Iceberg and combines seasonal food and drinks with shoe customization and a professional photo experience.
Participation is free, and the boot-shaped cake is also free for preregistered guests. The cake features French marron mousse, caramel apple, and an apple jelly made with apples from Yamashita Farm in Nagano. The venue is open from 11:00 to 20:00 on October 10 and 11, and from 11:00 to 19:00 on October 12.
About the UGG SEASON Pop-Up
UGG Boot-Shaped Cake
The free UGG boot-shaped cake is inspired by the brand’s classic chestnut color. It features French marron mousse, caramel apple, and Nagano apple jelly, and is available to preregistered guests while the 900-serving limit lasts.
UGG FEEL STUDIO
The UGG FEEL STUDIO lets eligible shoe purchasers customize their pair with Swarovski crystal letters, numbers, hearts, or stars. Participation is free, subject to advance reservation and the 120-person capacity.
Professional Photo Experience
Guests wearing UGG shoes or trying them on at the pop-up can visit the photo spot for a professional portrait. The photo data is provided on the day, and participation is free for event registrants.
The event brings UGG’s autumn-focused comfort theme to life through food, drinks, footwear, and photography. The cake is shaped with a 3D printer and draws on the chestnut color associated with UGG’s classic boots. Its smooth mousse texture combines a rich chestnut flavor with fruity caramel apple notes.
Guests can also explore the UGG FEEL STUDIO, a shoe customization experience reserved for customers who buy eligible shoes during the specified purchase period. Participants choose two Swarovski crystal letters, numbers, hearts, or stars for their shoes, while UGG Rewards Gold members and above can select one additional design.
Highlights
- Free UGG boot-shaped cake for guests who preregister for the pop-up event.
- Only 900 cake servings are available across the three-day event.
- The cake combines French marron mousse, caramel apple, and Nagano apple jelly.
- The UGG FEEL STUDIO offers shoe customization for eligible purchases, with capacity limited to 120 people.
- Guests wearing UGG shoes or trying them on at the venue can receive a professional photo and the digital data on the day.
- Separate reservations are required for the main pop-up and the UGG FEEL STUDIO.
Menu & Event Details
| Item | Details |
|---|---|
| Name | UGG SEASON Pop-Up Event |
| Menu / items | UGG boot-shaped cake; roasted green tea drink; UGG FEEL STUDIO shoe customization; professional photo experience |
| Period | October 10, 2026 (Sat) – October 12, 2026 (Mon, national holiday); October 10 and 11, 11:00–20:00; October 12, 11:00–19:00 |
| Location | WeWork Iceberg, 1st floor, Jingumae, Harajuku, Tokyo |
| Address | The Iceberg, 1st floor, 6-12-18 Jingumae, Shibuya, Tokyo |
| Price | Event participation: Free; UGG boot-shaped cake: Free for preregistered guests |
| Official website | UGG Japan |
Before you buy
- When can I enjoy the free UGG boot-shaped cake?
- The cake is available during the UGG SEASON pop-up from October 10 to 12, 2026. Guests must preregister for the event, and servings are limited to the first 900 people across the three days.
- Do I need a reservation for the UGG SEASON pop-up?
- Yes. Advance registration is required for the main event. The UGG FEEL STUDIO has a separate reservation form and is limited to eligible shoe purchasers.
- How can I join the UGG FEEL STUDIO?
- Participants must reserve in advance and buy an eligible pair of shoes during the applicable purchase period. The experience is limited to the first 120 people across the three days.
