Chiikawa Bakery is introducing its Okinawa pop-up shop in Naha for the first time, bringing character-themed breads and merchandise to Department Store Ryubo from October 1 to 12, 2026. The highlight is an Okinawa-exclusive brown sugar loaf, while the pop-up also offers the bakery’s original character breads and goods. The event will be held on the sixth floor, with digital numbered tickets used if the venue becomes crowded.
Chiikawa Brown Sugar Bread, Chiikawa Bread, Hachiware Bread, and Usagi Bread are each ¥950 (tax included). Selected goods include Staff Mascots and Sandwich Mascots at ¥2,200 each, Face Pouches at ¥2,090 each, and Strawberry Cookie Tins at ¥3,780.
About the Chiikawa Bakery Pop-Up

Okinawa-exclusive brown sugar bread
Chiikawa Brown Sugar Bread is made with Okinawan brown sugar and has a gentle sweetness. It is priced at ¥950 (tax included).

A softly sweet Chiikawa loaf
This character-shaped loaf incorporates brown sugar for a mild sweetness and is available exclusively at the Okinawa pop-up for ¥950 (tax included).

Chiikawa Bread
Chiikawa Bread is lightly sweetened with honey and costs ¥950 (tax included).

Hachiware Bread
Hachiware Bread contains chocolate for a gently sweet flavor. It is ¥950 (tax included).

Usagi Bread
Usagi Bread contains cheese and has a lightly savory taste. The price is ¥950 (tax included).

Staff Mascots
Staff Mascots featuring Chiikawa, Hachiware, Usagi, and other characters are sold for ¥2,200 each (tax included).

Sandwich Mascots
Sandwich Mascots are available as bakery-themed character goods for ¥2,200 each (tax included).
The shop combines a bakery-inspired character experience with collectible merchandise. The three original loaves use different ingredients: honey in Chiikawa Bread, chocolate in Hachiware Bread, and cheese in Usagi Bread. The Okinawa-exclusive loaf adds brown sugar and a gentle sweetness to the lineup.
Highlights
- Okinawa-exclusive Chiikawa Brown Sugar Bread: ¥950 (tax included)
- Chiikawa Bread, Hachiware Bread, and Usagi Bread: ¥950 each (tax included)
- Staff Mascots and Sandwich Mascots: ¥2,200 each (tax included)
- Face Pouches and Eco Bags: ¥2,090 each (tax included)
- Strawberry Cookie Tins: ¥3,780 (tax included)
- Open daily from 10:00 a.m. to 8:00 p.m.; closing time is 5:00 p.m. on the final day
Menu and Event Details
| Item | Details |
|---|---|
| Name | Chiikawa Bakery Okinawa Pop-Up Shop |
| Menu / items | Chiikawa Brown Sugar Bread; Chiikawa Bread; Hachiware Bread; Usagi Bread; Staff Mascots; Sandwich Mascots; Face Pouches; Candy Drawstring Bags; Strawberry Cookie Tins; Eco Bags |
| Period | October 1, 2026 (Thursday) – October 12, 2026 (Monday), 10:00 a.m.–8:00 p.m.; closes at 5:00 p.m. on the final day |
| Release date | October 1, 2026 |
| Location | Department Store Ryubo, sixth-floor event space |
| Address | 1-1-1 Kumoji, Naha, Okinawa |
| Price | Chiikawa Brown Sugar Bread ¥950 (tax included); Chiikawa Bread ¥950 (tax included); Hachiware Bread ¥950 (tax included); Usagi Bread ¥950 (tax included); Staff Mascots ¥2,200 each (tax included); Sandwich Mascots ¥2,200 each (tax included); Face Pouches ¥2,090 each (tax included); Candy Drawstring Bags ¥1,320 (tax included); Strawberry Cookie Tins ¥3,780 (tax included); Eco Bags ¥2,090 each (tax included) |
| Official website | Chiikawa Bakery goods; Department Store Ryubo; Event information |
Before you buy
- When can I buy Chiikawa Bakery Okinawa pop-up items?
- The pop-up runs from October 1 to October 12, 2026. It is open from 10:00 a.m. to 8:00 p.m., except for the 5:00 p.m. closing time on the final day.
- Where can I get Chiikawa Brown Sugar Bread?
- It will be available at the Chiikawa Bakery Okinawa Pop-Up Shop on the sixth floor of Department Store Ryubo in Naha.
- How much is Chiikawa Brown Sugar Bread?
- Chiikawa Brown Sugar Bread costs ¥950 (tax included).
- Do I need a reservation for the pop-up shop?
- No reservation is stated. Digital numbered tickets may be used when the venue is crowded.