Sato in Japan is running an all-you-can-eat beef tongue campaign from August 17 to August 31, 2026.
Prices and portions align with typical Japanese family restaurant dining. The campaign includes a ¥550 discount on all-you-can-eat beef tongue courses and ¥222 off selected meat set meals.
This promotion is available at all 202 Sato locations nationwide, excluding takeout and delivery.
About Sato’s Summer Campaign
The campaign features a special discount on all-you-can-eat beef tongue available in various courses such as Sato Shabu, Sato Sukiyaki, and Sato-style Yakiniku. The beef tongue is offered in slices suitable for shabu-shabu, yakiniku, and sukiyaki, with a thick-cut option exclusive to the yakiniku course. Additionally, two meat-focused set meals, the “Meat Festival Gozen” and “Beef Tongue Harami Ju Gozen,” are discounted to enhance the summer dining experience. Classic shaved ice desserts and selected alcoholic drinks are also available at reduced prices to complement the meal
Highlights
- All-you-can-eat beef tongue courses discounted by ¥550.
- Meat Festival set meals reduced by ¥222 each.
- Popular shaved ice desserts and three alcoholic drinks offered at ¥222 off.
- Available at all 202 Sato stores across Japan.
- Campaign runs from August 17 to August 31, 2026.
Menu and Campaign Details
| Item | Details |
|---|---|
| Name | Sato Summer Campaign 3rd Round |
| Menu / items | All-you-can-eat beef tongue courses (Sato Shabu, Sato Sukiyaki, Sato-style Yakiniku), Meat Festival Gozen, Beef Tongue Harami Ju Gozen, shaved ice (Strawberry Milk, Matcha Kintoki, Milk Kintoki), alcoholic drinks (Highball, Lemon Sour, Grapefruit Sour) |
| Period | August 17, 2026 – August 31, 2026 |
| Location | All Sato restaurants across Japan (202 stores) |
| Price | All-you-can-eat beef tongue courses: ¥550 discount; Meat Festival Gozen: ¥2,746 (tax included, special price); Beef Tongue Harami Ju Gozen: ¥2,306 (tax included, special price); shaved ice and alcoholic drinks: ¥222 discount each |
| Stores | Sato chain, nationwide Japan |
| Official website | https://sato-res.com/sato/ |
Before you buy
- When can I buy the all-you-can-eat beef tongue courses?
- The campaign runs from August 17 to August 31, 2026, at all Sato restaurants nationwide.
