San-X is introducing a new bakery-themed collection featuring popular characters Rilakkuma and Sumikkogurashi in Japan for the first time. This collection, called “Anytime Bakery Goods,” will be available nationwide starting mid-September 2026.
The lineup includes kitchenware such as mugs and plates, stationery, plush toys, and shopping bags, all designed with soft, bread-inspired motifs. Notably, the Sumikkogurashi “Bread Manager” plush makes its debut in this series. These charming items are perfect for adding a cozy bakery vibe to your home or daily routine.
About the Collection
San-X’s “Anytime Bakery Goods” series brings the warmth and charm of a bakery into everyday life through a variety of products featuring Rilakkuma and Sumikkogurashi characters. The collection spans ceramic mugs, round and die-cut plates, melamine trays, sticky notes, stickers, keychains, and plush toys crafted from soft materials. The designs capture the feel of freshly baked bread, offering a cute and comforting aesthetic.
Highlights
- Mugs priced at ¥2,530 (tax included), made from ceramic and microwave-safe (not dishwasher or oven-safe).
- Round plates for ¥2,750 and die-cut plates for ¥2,860, both ceramic and microwave-safe.
- Melamine multi-trays at ¥2,200.
- Sticky notes (¥418) and bakery-themed stickers (¥385).
- Stand clips resembling shop signs for ¥748.
- Keychain collections with ball chains, ¥1,100 each, available in five designs.
- Shopping bags made of polyester with carabiner pouches, ¥2,530.
- Mini tote bags crafted from canvas with pockets and leather appliques, ¥2,750.
- Soft plush toys including the new Sumikkogurashi “Bread Manager” and other bread-themed plushies ranging from ¥1,320 to ¥2,420.
Product Details
| Item | Details |
|---|---|
| Name | Anytime Bakery Goods featuring Rilakkuma and Sumikkogurashi |
| Menu / items | Mugs, round plates, die-cut plates, multi-trays, sticky notes, stickers, stand clips, keychain collections, shopping bags, mini tote bags, plush toys including “Bread Manager” plush |
| Location | Available nationwide in Japan at retail stores and online |
| Address | Chiyoda-ku, Tokyo |
| Period | From mid-September 2026 |
| Price | ¥385 to ¥2,860 (tax included) |
