Pompompurin, crowned first place in the 2026 Sanrio Character Awards, returns in a special collaboration with Seto Shio by Kuriyama Beika in Japan this August.
This collaboration features charming packaging with Pompompurin and his friends, offering a unique twist on popular rice cracker snacks. Alongside, a Halloween-themed Bakauke assortment invites fans to enjoy a fun ghost hunt game with collectible designs.
About the Collaboration
Kuriyama Beika, a well-known rice cracker maker based in Niigata, has partnered with Sanrio to launch two new snack products starting August 17, 2026. The first is a Pompompurin x Seto Shio rice cracker pack featuring the beloved character and his team in ten different cute designs. The flavor is the popular shrimp salt taste, packaged as 20 individually wrapped pieces totaling 95 grams.
The second product is a Halloween-themed Bakauke assortment with packaging designed around a ghost hunt game. It includes 36 pieces in four flavors: cheese, corn potage, green seaweed soy sauce, and sesame fried soy sauce. The individual wrappers feature 21 unique ghost designs for fans to find, making it a fun seasonal snack perfect for autumn parties.
Highlights
- Pompompurin ranked No.1 in the 2026 Sanrio Character Awards.
- Collaboration snack features shrimp salt-flavored rice crackers with 10 unique Pompompurin-themed wrappers.
- Halloween Bakauke assortment includes 36 pieces in four flavors with a ghost hunt game on the packaging.
- Both products launch nationwide in supermarkets, drugstores, and the official online shop on August 17, 2026.
Product & Availability Details
| Item | Details |
|---|---|
| Name | Pompompurin x Seto Shio; Halloween Bakauke Assortment |
| Menu / items | Shrimp salt-flavored rice crackers (20 individually wrapped pieces, 95g); Bakauke flavors: cheese, corn potage, green seaweed soy sauce, sesame fried soy sauce (36 pieces total) |
| Location | Available nationwide in Japan at supermarkets, drugstores, and Kuriyama Beika’s official online shop |
| Address | 2661 Niizaki, Kita-ku, Niigata City, Niigata Prefecture |
| Period | From August 17, 2026 |
| Price | Not specified in the release |
