For the first time in Japan, the Mochinyan Summer Festival is taking place at Seibu Shibuya, showcasing unique collaborations with creators and brands from Taiwan, Okinawa, and Shonan. The event highlights regional specialties through exclusive sweets, apparel, and art, creating a vibrant cultural experience in Tokyo’s Shibuya district.
Running until August 3, 2026, this festival offers visitors a chance to enjoy limited-edition products like Taiwan pineapple cakes, Okinawan teas, and handmade resin accessories from Shonan. The event combines food, fashion, and music for a rich, immersive stop while exploring Shibuya.
About the Mochinyan Summer Festival at Seibu Shibuya
This summer event centers on three themes: regional collaboration, handmade quality, and unique high-quality products. It brings together creators, artists, and shops from various regions, offering visitors an opportunity to experience authentic tastes and crafts rarely found in Tokyo.
Image 02 Various Taiwanese sweets sold during the event
Highlights
Taste exclusive Taiwanese sweets including the popular “Wang Mama” pineapple cakes and the elegant “Imperial Concubine Lychee Cake,” both available in limited quantities.
Discover Okinawan specialties such as the refined “Kinkawa Tea” and innovative chinsuko cookies, alongside apparel from Naha’s T-SHIRT-YA brand featuring modern designs inspired by Okinawa’s nature and culture.
Explore Shonan’s handmade resin keychains and coasters by Kiitos, delicate accessories by Aqua Lino, and original towels and pouches from SUN Gift—all crafted with care and individuality.
Enjoy the original Edam cheese cookies “Mochi Surf” and “Mochi Bero,” developed exclusively for this event and praised as new signature sweets from Shonan’s Fujisawa city.
Experience live music with the “Mochinyan Theme ~Shimakutuba Ver.~” performed by renowned Okinawan musicians, creating an immersive atmosphere.
Meet the life-sized Mochinyan mascot and join special events like the “Happy Delivery Operation” concert by Song Ambassador Chisato Yoshitake.
Find Mochinyan-themed goods throughout Seibu Shibuya, from the basement food halls to the 4th-floor 365cafe collaboration menu.
Event Details
Image 03 Many products making their first appearance in Tokyo, including Okinawan sweets and Kinagawa tea, attracted a lot of attention.
Images 04-07 Popular Naha brand "T-SHIRT-YA" creates Okinawa-themed T-shirts and handkerchiefs. Their innovative and beautiful designs, expressing Okinawa’s nature and culture with a modern sensibility, received high praise from both Japanese visitors and many inbound tourists, making them stand out as items that convey Okinawa’s charm.
Images 04-07 Popular Naha brand "T-SHIRT-YA" creates Okinawa-themed T-shirts and handkerchiefs. Their innovative and beautiful designs, expressing Okinawa’s nature and culture with a modern sensibility, received high praise from both Japanese visitors and many inbound tourists, making them stand out as items that convey Okinawa’s charm.
Images 04-07 Popular Naha brand "T-SHIRT-YA" creates Okinawa-themed T-shirts and handkerchiefs. Their innovative and beautiful designs, expressing Okinawa’s nature and culture with a modern sensibility, received high praise from both Japanese visitors and many inbound tourists, making them stand out as items that convey Okinawa’s charm.
Image 08 Looping playback of "Mochinyan no Theme ~Shimakutuba Ver.~" sung by Okinawa music icons Yukito Shinkawa and Isamu Shimoji at the Okinawa corner! The sounds of the sanshin and beautiful singing envelop the venue, creating an atmosphere that makes visitors feel as if they are traveling in Okinawa while in Shibuya, drawing many to stop and listen.
Image 09 Lyrics of "Mochinyan no Theme" in Shimakutuba by Isamu Shimoji. How much of it can you understand?!
Images 10-11 Resin keychains and coasters by Kiitos inspired by the Shonan sea. Each piece is handmade, with unique expressions of the sea, wave patterns, and colors, making every item one of a kind.
Images 10-11 Resin keychains and coasters by Kiitos inspired by the Shonan sea. Each piece is handmade, with unique expressions of the sea, wave patterns, and colors, making every item one of a kind.
Image 12 Carefully handcrafted Aqua Lino accessories inspired by the natural summer scenery of Shonan. Their refreshing colors and elegant designs appeal to a wide range of visitors across generations.
Image 13 Sun Gift’s pouches and towels featuring different patterns and colors, each carefully finished and unique. Their bright, Hawaiian-inspired designs captivated visitors of all ages.
Image 14 Works by Hideo Kita, Hirosato, and Kumiko Nagao depict the atmosphere of Shonan’s light and blue sea, inviting visitors from Shibuya to Shonan.
Image 16 Song ambassador Chisaki Yoshitake’s "Happy Delivery Operation" was a huge success with many fans gathering. The event featured a life-sized Mochinyan, filling the venue with smiles and cheers.
Image 17 Opportunities to meet Mochinyan throughout the building, from the depachika to the 4th floor "365cafe"!
Image 18 Let’s meet again across Japan in the future!
Image 15 The original Edam cheese cookies "Mochi Surf" and "Mochi Bero" developed for this event. Emerging as new favorites from Fujisawa, Shonan, they captured many visitors’ hearts.
Item
Details
Name
Mochinyan Summer Festival “Natsu da! Umi da! Mochinyan Natsu Matsuri”
Location
Seibu Shibuya Department Store, Shibuya, Tokyo, Japan
Address
21-1 Udagawacho, Shibuya, Tokyo
Period
Until August 3, 2026
Price
Varies by product; example: “Wang Mama” pineapple cakes (3 pieces) ¥1,200; “Imperial Concubine Lychee Cake” (3 pieces) ¥1,500; Edam cheese cookies ¥980
