Snack brand Oyatsu Company is partnering with the British-style pub chain HUB for a special collaboration event in Tokyo. The event runs from July 31 to August 2, 2026, marking both “Baby Star Day” and “HUB Day.”
During these three days, visitors at three HUB locations can enjoy a unique experience pouring Baby Star ramen noodles from a dedicated dispenser. The event celebrates the playful spirit of Baby Star snacks and offers fans a fun way to enjoy their favorite treat.
About the Collaboration Event
Oyatsu Company has declared August 2 as “Baby Star Day,” and this year it coincides with HUB’s customer appreciation day, “HUB Day.” To celebrate, the two brands are teaming up for a limited three-day event at HUB pubs in Akihabara, Ikebukuro WACCA, and Sakuragicho Cross Gate. Guests who repost a specific campaign tweet from HUB’s official X (formerly Twitter) account and show it at the register can pour Baby Star noodles themselves from a special dispenser into a cup. This interactive experience is limited to one time per person.
Highlights
- Event dates: July 31 to August 2, 2026
- Locations: HUB Akihabara, HUB+82 Ikebukuro WACCA, HUB Sakuragicho Cross Gate
- Guests must repost HUB’s official campaign tweet and show it at the register to participate
- Enjoy Baby Star ramen noodles from a dedicated dispenser for a fun and playful snack experience
- Celebrates the playful and unique spirit of Baby Star snacks since 1959
Event Details
| Item | Details |
|---|---|
| Name | Baby Star x HUB Collaboration Event |
| Location | HUB Akihabara, HUB+82 Ikebukuro WACCA, HUB Sakuragicho Cross Gate |
| Address | 1-15-16 Sotokanda, Chiyoda-ku, Tokyo 1-8-1 Higashi Ikebukuro, Toshima-ku, Tokyo 1-101-1 Sakuragicho, Naka-ku, Yokohama |
| Period | July 31, 2026 – August 2, 2026 |
