Brilliant Associates has launched a special collaboration with Pokemon Sand and Alolan Sand, the official ambassadors of Tottori Prefecture, introducing a unique pink curry in Tottori. This new product celebrates the 15th anniversary of the popular “Pink Curry” with packaging inspired by the sunset over Tottori Sand Dunes featuring Sand and Alolan Sand playing in the sand.
The collaboration offers a vibrant pink curry made from locally sourced red beets, delivering a surprising contrast between its bright appearance and authentic taste. It is aimed at diners looking for a fun and flavorful meal without needing to book in advance.
About the Collaboration
Brilliant Associates developed the “Sand’s Pink Curry” series based on their brand concept of delivering smiles and surprises through food. The packaging design depicts the beloved Pokemon Sand and Alolan Sand enjoying the pink-hued sunset at Tottori Sand Dunes, a perfect match since Sand is a ground-type Pokemon that thrives in sandy environments.
The company’s representative, Tomiko Fukushima, expressed excitement about the collaboration marking the company’s 15th anniversary and hopes the product will bring joy and spark conversations among families and friends.
Highlights
- 15th anniversary edition of “Pink Curry” featuring Pokemon Sand & Alolan Sand.
- Vivid pink color created using red beets from Tottori Prefecture.
- Authentic curry flavor contrasting with its bright appearance.
- Available as single and two-serving packs.
- Sold at Tottori’s Maruyu Department Store, select Sanmart locations, and online.
Product & Availability Details
| Item | Details |
|---|---|
| Name | Sand’s Pink Curry Series |
| Menu / items | Sand’s Pink Curry (single serving); Sand & Alolan Sand Pink Curry (two servings) |
| Location | Tottori Prefecture, Japan |
| Address | 3-3 Oenoki-cho, Tottori City, Tottori |
| Period | July 18, 2026 – August 11, 2026 |
| Release date | July 18, 2026 |
| Price | ¥840 (single serving); ¥1,280 (two servings) |
