Starbucks Coffee Japan is introducing its first-ever capsule toy collection, the “Starbucks Joyful Capsule,” starting August 2, 2026, at 19 stores across Tokyo. These hand-sized plush charms are inspired by Starbucks’ popular beverages and food items, designed exclusively for the Japanese market.
The capsule toys can be attached to bags or linked together, offering a playful way to celebrate your favorite Starbucks moments. With randomized designs, each capsule holds a surprise charm, making every purchase a fun experience. The collection includes five different plush charms, priced at ¥880 each (tax included), and is expected to be popular on weekends.
About the Starbucks Joyful Capsule
The Joyful Capsule features plush charms modeled after iconic Starbucks drinks and snacks, such as the Double Tall Latte (To Go), Caramel Macchiato (For Here), Tokyo Roast, Matcha Cream Frappuccino, and Sugared Donut. Each charm measures approximately 50 to 80 mm and comes with a hook to connect multiple charms, allowing fans to create their own unique combinations.
Starbucks values the warmth and connection fostered through coffee experiences. This collection embodies that spirit under the concept “Starbucks Charm with Warmth,” encouraging customers to carry their favorite charms on bags or pouches and to link them together as a reminder of joyful Starbucks moments.
Highlights
- First capsule toy release by Starbucks in Japan.
- Five plush charm designs inspired by popular Starbucks beverages and food.
- Random charm included in each capsule for a surprise element.
- Charms can be linked together for personalized arrangements.
- Available at 19 Starbucks stores across Tokyo starting August 2, 2026.
- Priced at ¥880 (tax included) per capsule, with a purchase limit of two per transaction initially.
Product & Availability Details
| Item | Details |
|---|---|
| Name | Starbucks Joyful Capsule |
| Menu / items | Double Tall Latte (To Go), Caramel Macchiato (For Here), Tokyo Roast, Matcha Cream Frappuccino, Sugared Donut plush charms |
| Location | 19 Starbucks stores in Tokyo |
| Address | 1-1-1 Higashi-Ikebukuro, Toshima-ku, Tokyo and 18 other locations across Tokyo |
| Period | From August 2, 2026 |
| Price | ¥880 (tax included) per capsule; purchase limited to 2 per transaction initially |
Additionally, Starbucks Reserve Roastery Tokyo is releasing a special edition “Starbucks Reserve Joyful Capsule” on the same day. This set includes four plush charms inspired by Roastery-exclusive beverages and food, such as Cafe Americano (To Go), Cafe Latte (For Here), Tokyo Roastery Microblend, and Cornetti Crema. These are priced at ¥1,100 each (tax included) and are available only at the Roastery Tokyo location.
| Item | Details |
|---|---|
| Name | Starbucks Reserve Joyful Capsule |
| Menu / items | Cafe Americano (To Go), Cafe Latte (For Here), Tokyo Roastery Microblend, Cornetti Crema plush charms |
| Location | Starbucks Reserve Roastery Tokyo |
| Address | 2-19-23 Aobadai, Meguro-ku, Tokyo |
| Period | From August 2, 2026 |
| Price | ¥1,100 (tax included) per capsule; purchase limited to 2 per transaction initially |
