Japanese lifestyle brand IDÉE, operated by Ryohin Keikaku Co., Ltd., has introduced its latest original towel series called “Repos Luxe.” These towels will be available from July 17, 2026, at all IDÉE shops across Japan and online.
Travelers and design enthusiasts visiting Tokyo will appreciate this new towel for its unique blend of softness and durability, achieved through the use of a groundbreaking fiber called Brewed Protein. This innovative material, derived from plant sugars like sugarcane through precise microbial fermentation, offers a silky feel and excellent absorbency while supporting sustainable manufacturing and biodegradability.
About the Repos Luxe Towels
Repos Luxe towels are crafted using untwisted yarns (muen-shi), giving them a plush and voluminous texture. This series is the first in the world to incorporate Brewed Protein fibers into towels, resulting in a product that maintains its shape and resists wear better than typical untwisted yarn towels.
Combining long-staple Supima cotton with Brewed Protein in the pile fibers, which exceed 35mm in length, these towels boast a distinctive sheen and a soft, luxurious touch that elevates everyday living.
Highlights
- First towels worldwide to use Brewed Protein fiber, a sustainable and biodegradable artificial protein material.
- Soft, voluminous texture thanks to untwisted yarn technique.
- Made with long-staple Supima cotton for extra softness and a glossy finish.
- Excellent absorbency and high durability in a lightweight design.
- Available at all IDÉE shops in Japan and online from July 17, 2026.
Product & Availability Details
| Item | Details |
|---|---|
| Name | Repos Luxe Towels |
| Menu / items | Original towels featuring Brewed Protein and Supima cotton fibers |
| Location | IDÉE Shops and IDÉE Online, Tokyo and nationwide |
| Address | Bunkyo-ku, Tokyo |
| Period | From July 17, 2026 |
| Release date | July 17, 2026 |
| Price | Not specified |
