THE BIFTEKI, a casual steakhouse known for its high-quality aged beef and popular among a wide range of customers, is opening its fifth location on July 10, 2026. This new branch will be its first in a food court setting, located on the third floor of Lalaport Shonan Hiratsuka in the Shonan Food Hall.
Visitors to Japan looking for a satisfying and affordable steak experience will find this new food court outlet particularly appealing. The restaurant offers premium aged beef steaks at accessible prices, making it a great option for families and businesspeople alike. The limited-time opening sale also adds extra value for customers.
About THE BIFTEKI
THE BIFTEKI is a steak specialty restaurant that has attracted more than 30,000 visitors monthly across its four existing locations. It is a sister brand to the Michelin-listed aged meat restaurant Nakasei. Since opening its first store in Kawasaki Sunako in October 2023, THE BIFTEKI has focused on making high-quality aged beef steaks more approachable for everyday dining under the concept “Delicious meat, full stomach.” Their signature dish is the aged bifuteki steak, made from Black Angus beef shoulder roast that is grain-fed and carefully aged by skilled chefs to enhance tenderness and flavor.
Besides the signature bifuteki steak, the menu includes chicken steaks (chikiteki) and smash burgers made from coarsely ground beef patties. These options cater to a broad audience, from growing children to busy professionals.
Highlights
- New food court location opens on July 10, 2026, at Lalaport Shonan Hiratsuka’s 3rd floor Shonan Food Hall.
- Opening sale from July 10 to July 14 offers four popular menu items at a special price of ¥200 each.
- Signature aged bifuteki steak (180g) priced at ¥1,140 (¥1,254 tax included).
- Menu also features chicken steak and smash burgers, appealing to various age groups.
- Existing four stores offer a LINE supporter campaign giving a free extra meat dish with official account presentation.
Menu and Event Details
| Item | Details |
|---|---|
| Name | THE BIFTEKI Lalaport Shonan Hiratsuka Store |
| Menu / items | Aged Bifuteki Steak (180g), Chicken Steak (Chikiteki), Smash Burger (coarsely ground beef patty) |
| Location | Lalaport Shonan Hiratsuka, Shonan Food Hall, 3rd Floor |
| Address | 10-1 Amanuma, Hiratsuka, Kanagawa |
| Period | July 10, 2026 (Fri) – July 14, 2026 (Tue) |
| Price | ¥200 (tax included) for four popular items during opening sale; Aged Bifuteki Steak (180g) ¥1,140 (tax included ¥1,254) |
The opening sale running for five days from July 10 to July 14 offers four popular dishes at a special price of ¥200 each, allowing customers to enjoy THE BIFTEKI’s flavors at a great value. The aged bifuteki steak, the restaurant’s signature dish, is regularly priced at ¥1,140 (¥1,254 including tax), delivering tender, juicy, and richly flavored beef that is hard to find in casual dining.
Additionally, customers visiting existing THE BIFTEKI stores can participate in a LINE supporter campaign. By showing the official account chat screen at any of the four existing locations, customers receive a free extra portion of either chicken steak or smash burger meat. New supporters can register via QR codes available in-store.
