Hanamaru Udon is launching a limited-time collaboration with Narumiya Characters, bringing a wave of nostalgic ‘Heisei retro’ vibes to its menu and stores nationwide from June 25 to July 8, 2026. This special campaign celebrates popular junior apparel brand characters from the 2000s, offering exclusive collectible stickers and themed set meals.
This campaign is perfect for visitors interested in Japanese pop culture and retro trends, especially fans of the beloved Narumiya Characters like Angel Blue, Mezzo Piano, Pom Ponette, and Daisy Lovers. The collaboration features original illustrations of these characters working part-time at Hanamaru Udon, reviving the excitement of sticker swapping that was popular among kids in the early 2000s.
About the Hanamaru Udon x Narumiya Characters Campaign
Hanamaru Udon, a well-known Sanuki udon chain, has teamed up with Narumiya International to offer two exclusive collaboration set menus that come with collectible stickers and original picks. These sets are available in limited quantities nationwide, excluding some stores, and each purchase includes a QR code on the receipt to download one of three original smartphone wallpapers featuring the collaboration design.
Highlights
- The “Narumiya Collaboration Set” includes a small Oroshi Bukkake udon, an original Hanamaru pick, and a sheet of four puffy collectible stickers, priced at ¥650 (tax included).
- The “Mini Narumiya Collaboration Set” combines the popular “Niko Hana Set” udon meal with an original pick and a sheet of four dress-up style stickers, priced at ¥500 (tax included). Note that the usual toy included in the Niko Hana Set is not included in this collaboration.
- Both sets are available for dine-in and takeout at the same price; takeout orders require an additional ¥50 container fee per udon bowl.
- Limited to 50,000 sets sold nationwide; once sold out, the campaign ends.
- Purchasers receive a QR code on their receipt to download one of three exclusive smartphone wallpapers.
- A special social media campaign runs from June 25 to June 29, where followers of Hanamaru Udon’s official X account can win complete sticker sets and free udon tickets.
Campaign Details
| Item | Details |
|---|---|
| Name | Hanamaru Udon x Narumiya Characters “Sticker Exchange” Campaign |
| Menu / items | Narumiya Collaboration Set (small Oroshi Bukkake udon + original pick + 4 puffy stickers); Mini Narumiya Collaboration Set (Niko Hana Set + original pick + 4 dress-up stickers) |
| Location | Hanamaru Udon stores nationwide (excluding some locations) |
| Address | 8-10 Kamei-cho, Takamatsu, Kagawa and other nationwide store locations |
| Period | June 25, 2026 (Thu) – July 8, 2026 (Wed) |
| Price | ¥650 (tax included) for Narumiya Collaboration Set; ¥500 (tax included) for Mini Narumiya Collaboration Set; ¥50 container fee per udon bowl for takeout |
Enjoy a taste of Japan’s nostalgic 2000s fashion culture alongside delicious Sanuki udon during this limited campaign. Whether dining in or taking out, fans can collect exclusive stickers and download unique digital wallpapers to celebrate the collaboration. Don’t miss this chance to experience a fun blend of food and retro pop culture at Hanamaru Udon.
