SESAME STREET MARKET is launching its second special collaboration with Sanrio characters, bringing together beloved Sesame Street and Sanrio friends in a vibrant collection of goods and cafe treats starting July 2, 2026.
This collaboration offers international visitors a unique chance to enjoy playful and colorful merchandise featuring popular pairs like Elmo with Hello Kitty and Cookie Monster with Cinnamoroll. Available at select stores in Tokyo and Osaka, plus online, these limited-edition items capture the charm of both franchises and make perfect souvenirs or gifts.
About the SESAME STREET MARKET × Sanrio Characters Collaboration
The collaboration pairs Sesame Street characters with Sanrio icons in eye-catching designs that blend their signature colors and motifs. Plush charms, badges, face pouches, pass cases, T-shirts, tote bags, and stickers showcase characters such as Elmo wearing Hello Kitty’s signature apple, Cookie Monster with Cinnamoroll’s cookie, Big Bird paired with Pompompurin’s clover, and Oscar alongside Pochacco’s carrot. Each item features playful details that celebrate the friendship between these beloved characters.
In addition to goods, the collaboration includes exclusive cafe menu items—special donuts topped with monaka wafers depicting the character pairs, glazed in their signature colors, and served with heart-shaped sauce droppers to add flavor twists. These treats are available at SESAME STREET MARKET cafes in select locations, offering a fun and colorful cafe experience.
Highlights
- Four types of plush charms priced at ¥3,520 each, featuring Elmo×Hello Kitty, Cookie Monster×Cinnamoroll, Big Bird×Pompompurin, and Oscar×Pochacco.
- Plush badges for ¥1,650 each, matching the charm designs with a cute rounded shape.
- Face pouches with a soft fluffy feel for ¥3,850 each, ideal for cosmetics or gadgets.
- Pass cases at ¥2,970 each, showcasing 3D character designs perfect for bags.
- Short-sleeve ringer T-shirts for ¥5,940 each, featuring retro-style prints of the character pairs.
- A4-size tote bags priced at ¥3,520 each, with vibrant artwork and inner pockets.
- Die-cut stickers for ¥660 each, displaying adorable scenes of the character pairs.
- Limited-edition collaboration donuts at ¥690 each, with unique glazes and sauces inspired by each character duo.
- Available at SESAME STREET MARKET stores in Ikebukuro Sunshine City, Urban Dock LaLaport Toyosu, Hanshin Umeda Main Store in Osaka, and Tamagawa Takashimaya S.C., as well as online.
Product & Availability Details
| Item | Details |
|---|---|
| Name | SESAME STREET MARKET × Sanrio Characters Collaboration |
| Menu / items | Plush charms (Elmo×Hello Kitty, Cookie Monster×Cinnamoroll, Big Bird×Pompompurin, Oscar×Pochacco) ¥3,520 each; Plush badges ¥1,650 each; Face pouches ¥3,850 each; Pass cases ¥2,970 each; Ringer T-shirts ¥5,940 each; Tote bags ¥3,520 each; Stickers ¥660 each; Collaboration donuts ¥690 each |
| Location | SESAME STREET MARKET stores in Ikebukuro Sunshine City, Urban Dock LaLaport Toyosu, Hanshin Umeda Main Store (Osaka), Tamagawa Takashimaya S.C., and official online store |
| Address | 3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo – Sunshine City Alpa 1F 2-4-9 Toyosu, Koto-ku, Tokyo – Urban Dock LaLaport Toyosu South Port 1F 1-13-13 Umeda, Kita-ku, Osaka – Hanshin Umeda Main Store 6F 2-27-5 Tamagawa, Setagaya-ku, Tokyo – Tamagawa Takashimaya S.C. Marronnier Court 1F |
| Period | From July 2, 2026 |
| Release date | July 2, 2026 |
| Price | ¥660–¥5,940 (tax included), collaboration donuts ¥690 each |
