BEAMS is bringing back its iconic shoulder shopping bag across Japan from October 9, 2026, as part of its 50th-anniversary celebrations. The revived bag will be provided to customers who purchase products at participating BEAMS stores and through the official online shop.
The orange bag first appeared in 1986, when BEAMS marked its 10th anniversary, and became closely associated with the Shibu-kaji fashion trend. Distribution is limited and will end when supplies run out, with different procedures applying to stores and online orders.
The bag will also be available through Rakuten Fashion during BEAMS FESTA from October 23 to October 26, and through the Mitsui Shopping Park official online store &mall from December 2, 2026, as scheduled. No separate price for the bag is stated because it is provided with eligible purchases.
About the BEAMS Shoulder Shopping Bag
The revived design follows the original 1986 look, including the BEAMS logo with its globe motif and the vivid orange color. Its drawstring opening allows it to be worn across the body, while the updated material uses biomass plastic made with more than 80% plant-derived ingredients from corn byproducts.
Highlights
- Revived for BEAMS’ 50th anniversary after the original bag was discontinued in 2021.
- Based on the shoulder bag introduced for BEAMS’ 10th anniversary in 1986.
- Features a drawstring closure and crossbody design for everyday use.
- Uses biomass plastic containing more than 80% plant-derived material.
- Available in limited quantities through BEAMS stores, online sales channels, and selected partner sites.
Product & Availability
| Item | Details |
|---|---|
| Name | BEAMS Shoulder Shopping Bag |
| Item | Orange shoulder shopping bag with drawstring closure and BEAMS globe-logo design |
| Period | From October 9, 2026, while supplies last; Rakuten Fashion: October 23, 2026, 10:00 a.m. – October 26, 2026; &mall: scheduled from December 2, 2026 |
| Location | BEAMS stores across Japan and the BEAMS official online shop |
| Stores | BEAMS stores; BEAMS official online shop; Rakuten Fashion; Mitsui Shopping Park official online store &mall |
| Price | Provided with eligible purchases; no separate bag price stated |
| Official website | BEAMS official announcement |
Before you buy
- When can I receive the BEAMS Shoulder Shopping Bag?
- Distribution starts on October 9, 2026, at BEAMS stores and through the official online shop. The offer ends when the limited supply runs out.
- Where can I get the revived BEAMS shopping bag?
- It is available at BEAMS stores across Japan and through the BEAMS official online shop, with additional distribution through Rakuten Fashion and &mall during their stated periods.
- How much is the BEAMS Shoulder Shopping Bag?
- The bag is provided with eligible purchases, and the release does not state a separate price.
