Yuraku Seika has announced that its Milk Mania chocolate bar brand has reached a milestone of 10 million units shipped since its full launch about seven months ago in Kodaira, Tokyo.
For those exploring snack options in the Tokyo Kodaira area, Yuraku Seika’s Milk Mania offers a distinctive choice with its rich milk flavor and unique texture, standing out in convenience stores and supermarkets.
The brand is celebrating with a limited edition online-only special set including original tote bags and stickers, priced at ¥6,400 (tax included) for 300 sets. Individual bars retail at ¥86 each, available nationwide at convenience stores, supermarkets, and drugstores.
About Milk Mania and the Brand’s Success
Milk Mania is a chocolate bar that highlights the rich taste of carefully selected milk ingredients, combining cream-flavored and condensed milk powders in a perfect 1:1 ratio. It features milk-flavored granules, butter cookies, and browned butter oil to create a deep, mellow sweetness and a distinctive “crispy and crumbly” texture different from Yuraku Seika’s popular Black Thunder bars.
The product development involved over 40 trials and multiple tastings to perfect the flavor and texture, focusing on delivering a satisfying milk experience. Since its full release in January 2026 following a test launch in June 2025, Milk Mania has gained popularity especially among female customers, expanding Yuraku Seika’s reach beyond its Black Thunder fan base.
Highlights
- Milk Mania reached 10 million units shipped in about seven months since full launch.
- The brand features a rich milk flavor achieved by a balanced mix of cream and condensed milk powders.
- Product texture is light and crumbly, distinct from Black Thunder’s crunchy style.
- A limited edition special set with original tote bag and sticker is available online, limited to 300 sets.
- Individual bars retail for ¥86 (tax included) and are sold nationwide at convenience stores and supermarkets.
Product & Availability Details
| Item | Details |
|---|---|
| Name | Milk Mania |
| Menu / items | Milk Mania chocolate bar; Milk Mania Strawberry chocolate bar; Special Thanks Set (2 boxes Milk Mania, 2 boxes Milk Mania Strawberry, 1 original tote bag, 1 original sticker) |
| Period | September 1, 2026, 12:00 PM – September 15, 2026, 11:59 PM (SNS campaign and special set sale) |
| Location | Kodaira, Tokyo area |
| Stores | Convenience stores, supermarkets, drugstores nationwide (some stores may not carry the product); Official online shop for limited set |
| Price | Milk Mania bar ¥86 (tax included); Special Thanks Set ¥6,400 (tax included) plus shipping and cooling fees |
| Official website | https://www.yurakuseika.co.jp/milkmania/ |
Before you buy
- When can I buy the Milk Mania Special Thanks Set?
- The limited set is available online from September 1, 2026, noon until September 15, 2026, 11:59 PM, or until sold out.
- Where can I get Milk Mania bars?
- Milk Mania bars are sold at convenience stores, supermarkets, and drugstores nationwide, though availability may vary by store.
- How much is a Milk Mania bar?
- Each Milk Mania bar costs ¥86 (tax included).
