Lawson Store 100 will hold the “Mega Portion Challenge” campaign for 14 days from Wednesday, June 12, 2024, to Tuesday, June 25, 2024. This initiative is linked with Lawson’s “Overstuffed Challenge” and will be implemented at all 646 Lawson Store 100 locations nationwide (as of the end of April 2024).
This article introduces the details of the first phase from June 12 (Wed) to June 18 (Tue).
Mega Portion Challenge – First Phase (June 12 – June 18)
In the “Mega Portion Challenge,” a total of 14 products, including bento, rice balls, bread, and desserts, will be released over two weeks. For example, items like the “Triple Egg Sandwich” and “Thickened Kakiage Rice Ball” will be offered at the same price but with greater volume.
Surprise Big Size! Filled with Pudding
- Price: 198 yen (214 yen including tax)
- Release Date: June 12
- Description: A mega-sized pudding with a firm texture. Perfect for sharing.
Chicken Cutlet Nanban Tartar & Ginger Pork Bento
- Price: 398 yen (430 yen including tax)
- Release Date: June 12
- Description: A voluminous bento that combines chicken cutlet nanban tartar with added ginger pork.
First Phase Product Details
| Product Name | Price | Release Date | Description |
|---|---|---|---|
| Surprise Big Size! Filled with Pudding | 198 yen (214 yen including tax) | June 12 | A large volume pudding with a firm texture |
| Chicken Cutlet Nanban Tartar & Ginger Pork Bento | 398 yen (430 yen including tax) | June 12 | A bento combining chicken cutlet nanban tartar with added ginger pork |
| Triple Egg Sandwich | 248 yen (268 yen including tax) | June 12 | A triple-layered egg sandwich |
| Big Mochi Donut with Sweet Red Bean Paste | 120 yen (130 yen including tax) | June 12 | A larger version of the mochi donut with sweet red bean paste (2 pieces) |
| Big Warabi Mochi with Kinako | 110 yen (119 yen including tax) | June 12 | Larger warabi mochi with kinako (8 pieces) |
| Big Rice Ball with Chicken Tatsuta | 210 yen (227 yen including tax) | June 12 | Large chicken tatsuta rice ball |
| Double Croquette Sandwich | 120 yen (130 yen including tax) | June 12 | A sandwich with two whole croquettes |
Following the “Mega Portion Challenge,” the “Happy Lawson” campaign will be held from June 26 to July 9. During this campaign, customers who purchase rice balls, sushi, or prepared noodles for 400 yen (including tax) will receive a free coupon for tea. The eligible beverages include Itoen’s Healthy Mineral Mugicha, Coca-Cola’s Sokenbicha, and Kirin’s Namacha.