For the first time in Japan, JR East Japan Cross Station is hosting the “Suica Summer Festival Powered by JR-Cross” at JR Tokyo Station from July 24 to 26, 2026.
The event offers fans a chance to enjoy a variety of Suica Penguin-themed food and goods without needing long reservations, including a special collaboration bento and limited-edition merchandise.
About the Suica Summer Festival
The festival takes place at multiple locations within JR Tokyo Station, including the underground Grandsta Tokyo event space and the outdoor Dourin Square. Visitors can shop exclusive items like the Suica Penguin Chicken Nori Bento, a collaboration with the popular Chicken Bento, featuring a unique package and reusable chopsticks with the penguin design. Other highlights include the debut of Suica Penguin kamaboko slices and a wide range of penguin-themed summer goods such as towels, magnets, stickers, and apparel.
Highlights
- Suica Penguin Chicken Nori Bento ¥1,300 (tax included) with special penguin chopsticks
- Suica Penguin × Chicken Bento insulated cooler bag ¥1,100 (tax included), perfect for carrying two bentos
- First-ever Suica Penguin kamaboko slices ¥780 (tax included), sold exclusively at the popup
- Various penguin-themed summer merchandise including towels, magnets, stickers, and T-shirts priced from ¥550 to ¥6,380 (tax included)
- Suica-powered lottery with prizes like penguin fans and eco bags for shoppers spending ¥2,000 or more
- Special collaboration T-shirts by illustrator Chiharu Sakazaki available at the Orange Page Shop popup
Event Details
| Item | Details |
|---|---|
| Name | Suica Summer Festival Powered by JR-Cross |
| Menu / items | Suica Penguin Chicken Nori Bento, Suica Penguin Kamaboko slices, Suica Penguin merchandise including towels, magnets, stickers, T-shirts |
| Location | JR Tokyo Station, Grandsta Tokyo event space “Square Zero” (underground, inside ticket gates) and Dourin Square (underground, outside ticket gates) |
| Address | 1-9-1 Marunouchi, Chiyoda-ku, Tokyo |
| Period | July 24, 2026 (Fri) – July 26, 2026 (Sun), 9:00–20:00 (until 17:00 on the last day) |
| Price | Suica Penguin Chicken Nori Bento ¥1,300; Insulated cooler bag ¥1,100; Kamaboko slices ¥780; Penguin stickers ¥1,000; Tile magnets ¥800; Towels ¥880–1,980; Cooling towels ¥1,200; T-shirts ¥4,290–6,380; Mini tote bags ¥550–2,970 (all tax included) |
