Tully’s Coffee Japan is launching its first-ever collaboration with the internationally acclaimed Korean boy band TOMORROW X TOGETHER (TXT). Starting July 8, 2026, fans and coffee lovers across Japan can enjoy exclusive summer drinks, food items, and limited-edition merchandise inspired by Korean cafe trends and the group’s unique style.
This collaboration aims to blend TXT’s message of hope with Tully’s commitment to providing a relaxing cafe experience and high-quality coffee. It targets younger customers by combining trendy Korean flavors with Tully’s signature coffee craftsmanship, offering a fresh cafe experience nationwide.
About the Collaboration
The collaboration was officially announced at a media tasting event held at MY Shokudo Hall & Kitchen in Tokyo. Tully’s marketing team shared insights into the development process, revealing that product creators visited live events and observed fans closely to design menu items and merchandise that appeal to both TXT fans and traditional Tully’s customers. The campaign celebrates Tully’s upcoming 30th anniversary in 2027 and represents a new challenge to expand its customer base.
Highlights
- Two special drinks inspired by popular Korean cafe recipes: the “Caramel Foam Americano” and the “Mango Separate Tea,” each priced at ¥690 (tax included).
- Food items include the “Yangnyeom Chicken Cheese Sandwich” (¥520), “Sweet Potato Bread” (¥380), and a light “Cup Tiramisu” (¥500), all reflecting Korean trends and perfect for summer.
- Exclusive merchandise featuring Tully’s mascot PPULBATU dressed as a Tully’s barista, including eco-bags, bottles, pouches, and charms.
- Limited-edition items such as the “TOMORROW X TOGETHER Sticker Set” (¥900) available from July 8, and the “PPULBATU Puffy Charm” (¥880) from July 15, both with purchase limits.
- Special store decorations at three locations: Shibuya Scramble Square, Grand Front Osaka North Building 1F, and &TEA Nagoya LACHIC, running from July 8 to August 2.
- Digital campaigns including a stamp rally and social media giveaways to engage customers.
Menu and Event Details
| Item | Details |
|---|---|
| Name | Tully’s Coffee x TOMORROW X TOGETHER Collaboration |
| Menu / items | Caramel Foam Americano (ICED, Tall only), Mango Separate Tea (ICED, Tall only), Yangnyeom Chicken Cheese Sandwich, Sweet Potato Bread, Cup Tiramisu, TOMORROW X TOGETHER Sticker Set, PPULBATU Puffy Charm, Tritan Glass, Strap Tritan Bottle, Pouch Shoulder Eco Bag, Mini Pouch, Bag Charm |
| Location | All Tully’s Coffee stores in Japan; special decorations at Shibuya Scramble Square, Grand Front Osaka North Building 1F, &TEA Nagoya LACHIC |
| Address | 2-24-12 Shibuya, Shibuya-ku, Tokyo (Shibuya Scramble Square) 4-20 Ofukacho, Kita-ku, Osaka (Grand Front Osaka North Building 1F) 3-6-1 Sakae, Naka-ku, Nagoya (LACHIC) |
| Period | July 8, 2026 – August 2, 2026 (store decorations) July 8, 2026 (product launch) July 15, 2026 (second merchandise release) |
| Price | Caramel Foam Americano ¥690; Mango Separate Tea ¥690; Yangnyeom Chicken Cheese Sandwich ¥520; Sweet Potato Bread ¥380; Cup Tiramisu ¥500; TOMORROW X TOGETHER Sticker Set ¥900; PPULBATU Puffy Charm ¥880; Tritan Glass ¥1,900; Strap Tritan Bottle ¥2,950; Pouch Shoulder Eco Bag ¥2,950; Mini Pouch ¥2,200; Bag Charm ¥2,800 (all tax included) |
The “Caramel Foam Americano” features a rich espresso base topped with creamy caramel-flavored foam and sauce, delivering a balanced taste of sweetness and bitterness. The “Mango Separate Tea” offers a refreshing blend of mango and Earl Grey tea with juicy mango pieces, presenting a vibrant two-layered look.
Food options like the “Yangnyeom Chicken Cheese Sandwich” combine savory Korean-style spicy chicken with cheese on whole wheat bread. The “Sweet Potato Bread,” inspired by the Korean “Goguma” bread, is filled with moist sweet potato paste and is recommended warm. The “Cup Tiramisu” provides a light and refreshing dessert with coffee-soaked cocoa sponge and mascarpone mousse, perfect for summer.
Merchandise includes eco-friendly bags, durable bottles with straps, mini pouches, and charms featuring the official mascot PPULBATU dressed as a Tully’s barista. These items are designed to be both practical and stylish for everyday use or events.
Customers can also participate in digital campaigns via the Tully’s official app and social media for chances to win exclusive stickers and digital gifts.
