Tsuki no Usagi, a renowned Asakusa Imagawa-yaki specialty shop, is opening its first Gunma location at Aeon Mall Takasaki on September 4, 2026. Known for selling up to 3,000 freshly baked Imagawa-yaki daily, this marks a new arrival of their traditional Japanese sweets in the region.
Unlike typical dessert offerings, Tsuki no Usagi emphasizes a balance of flavor and texture by using premium red bean paste made from 100% Hokkaido azuki beans. Their Imagawa-yaki stand out by offering a comforting, familiar taste that appeals to all ages in a large shopping and entertainment complex.
The menu features two main flavors priced at ¥230 each (tax excluded): a smooth custard wrapped in soft dough and a mildly sweet red bean paste highlighting the natural taste and texture of the beans. Customers can also purchase a value set of five pieces for ¥1,000 (tax excluded). The shop is located on the first floor of Aeon Mall Takasaki, adjacent to Daikanyama Candyapple, and will operate during the mall’s regular hours.
About Tsuki no Usagi
Tsuki no Usagi’s Imagawa-yaki are crafted using red bean paste prepared by a long-established confectionery company founded in 1950. They prioritize a harmonious taste where the mildly sweet bean paste complements the fluffy, fragrant dough. The brand name symbolizes the moon-shaped Imagawa-yaki and the leaping rabbit, a symbol of good fortune and progress. Their concept is to provide a bite-sized moment of comforting Japanese sweetness that brings families and loved ones together.
Highlights
- First Gunma store opening at Aeon Mall Takasaki on September 4, 2026.
- Uses premium red bean paste from Hokkaido azuki beans, prepared with a traditional recipe.
- Sells up to 3,000 Imagawa-yaki daily in other locations, with long wait times on busy days.
- Main menu items: Red bean paste and custard fillings, each priced at ¥230 (tax excluded).
- Value set of five Imagawa-yaki available for ¥1,000 (tax excluded).
Menu & Availability Details
| Item | Details |
|---|---|
| Name | Tsuki no Usagi Imagawa-yaki |
| Menu / items | Red bean paste Imagawa-yaki, Custard Imagawa-yaki, 5-piece value set |
| Period | From September 4, 2026 (Fri), limited period |
| Location | Aeon Mall Takasaki, Gunma Prefecture |
| Stores | Tsuki no Usagi, Aeon Mall Takasaki 1F |
| Address | 1400 Motodaka-cho, Takasaki, Gunma 370-3521, Japan |
| Price | Red bean paste ¥230 (tax excluded); Custard ¥230 (tax excluded); 5-piece set ¥1,000 (tax excluded) |
| Official website | https://tsukinousagi.co/ |
Before you buy
- When can I buy Tsuki no Usagi Imagawa-yaki?
- Starting from September 4, 2026, at Aeon Mall Takasaki for a limited time.
