For the first time in Japan, FamilyMart is holding its “45% More for Same Price” campaign for the second time nationwide starting August 4, 2026.
This campaign features 13 popular items, including the classic Famichiki fried chicken and shredded cabbage to help families cope with rising summer vegetable prices, released in weekly rotations at about 16,400 stores across Japan.
About the Campaign
FamilyMart’s “45% More for Same Price” initiative began as a special event to celebrate the company’s 40th anniversary in 2021, offering customers increased portions of popular products without raising prices. Building on its success, the 2026 campaign marks the first time it is held twice in one year, boosting portion sizes by 45% to provide even better value. The campaign runs nationwide, featuring a rotating lineup of 13 items over two weeks, including seven new additions such as large takoyaki and shredded cabbage made from seasonal Tsuma-koi Highland cabbage. Other items include sandwiches, pasta salads, snacks, and refreshing drinks perfect for summer.
Highlights
- All products are increased by 45% in quantity while maintaining their regular prices.
- First-ever second campaign in a single year, celebrating FamilyMart’s 45th anniversary.
- Popular items like Famichiki sold at ¥230 (tax included ¥248) with increased portion size.
- New items include shredded cabbage at ¥118 (tax included ¥127) and large takoyaki at ¥499 (tax included ¥538).
- Weekly product releases starting August 4 and August 11, available until stocks last.
- Special TV commercials featuring popular actors Yoshida Kotaro and Rikako Yagi will air nationwide.
- Additional promotions include a chance to win 45% points back via Famipay and discount coupons for “Famima The Crepe.”
Campaign Details
| Item | Details |
|---|---|
| Name | FamilyMart “45% More for Same Price” Campaign |
| Menu / items | Famichiki, Ham Sandwich, Pork Shabu Pasta Salad, Shredded Cabbage, Famima The Crepe Chocolate, Sweet Chestnuts, Cororo White Peach Gummies, 3-Color Soboro & Chicken Nanban Bento, Large Meat Sauce Pasta, Large Takoyaki, Akagi Milk Ice Cream, Wasabi Beef Potato Chips, Afternoon Tea White Peach Rooibos Tea |
| Location | Nationwide FamilyMart stores in Japan (about 16,400 locations) |
| Period | August 4, 2026 – until supplies last (weekly product rotations) |
| Price | ¥118 to ¥630 (tax included prices range from ¥127 to ¥680 depending on item) |
| Release date | August 4, 2026 (Week 1 products), August 11, 2026 (Week 2 products) |
FamilyMart continues to support customers with this generous campaign, offering more value during the summer months when food prices tend to rise. The campaign’s popularity is reflected in a significant increase in social media posts, and customers have praised the portion sizes as nearly double the usual amount. Don’t miss the chance to enjoy these enhanced products while they last.
