BEAMS is celebrating its 50th anniversary with a special nationwide campaign called “BEAMS HAPPY DAY” in Japan.
The campaign features a digital stamp rally across 150 stores nationwide, making it a convenient event for shoppers visiting BEAMS locations throughout Japan.
Participants can collect stamps via smartphone visits to stores, with chances to win exclusive prizes including a pair stay at BEAMS BY THE BEACH in Awaji Island. The campaign runs from September 1 to October 31, 2026.
About the BEAMS 50th Anniversary Campaign
The campaign invites BEAMS CLUB members to collect digital stamps by visiting participating stores and scanning QR codes. Collecting three or more stamps and spending at least ¥8,000 (tax included) at stores or the official online shop qualifies members to enter a lottery for special prizes. Weekend-only events across various regions offer workshops, prize challenges, and exclusive giveaways.
Highlights
- Digital stamp rally available at 150 BEAMS and Pilgrim Surf+Supply stores nationwide.
- Prizes include a special collection by BEAMS president Hiroshi Shitara, a ¥100,000 BEAMS gift card, Panasonic self-care items, and a stay at BEAMS BY THE BEACH on Awaji Island.
- Weekend-only shop events with workshops, prize challenges, and exclusive novelties in major cities.
Campaign Details
| Item | Details |
|---|---|
| Name | BEAMS 50th Anniversary “BEAMS HAPPY DAY” Campaign |
| Period | September 1, 2026 – October 31, 2026 |
| Location | 150 BEAMS and Pilgrim Surf+Supply stores across Japan |
| Stores | BEAMS nationwide stores and Pilgrim Surf+Supply (some exclusions apply) |
| Price | Minimum ¥8,000 purchase (tax included) during campaign period for lottery eligibility |
| Official website | https://www.beams.co.jp/news/4919/ |
Before you buy
- When can I join the BEAMS HAPPY DAY campaign?
- The campaign runs from September 1 to October 31, 2026.
- How much do I need to spend to enter the prize lottery?
- You must spend at least ¥8,000 (tax included) at participating stores or the official online shop during the campaign period.
- Where can I collect stamps for the BEAMS HAPPY DAY stamp rally?
- Stamps can be collected at 150 BEAMS and Pilgrim Surf+Supply stores nationwide by scanning QR codes with your smartphone.
