Sanrio Characters Collaboration with Kochakaden Tea Launches Nationwide June 15

Kochakaden, a popular tea beverage brand, is teaming up with Sanrio Characters for a second collaboration, offering a limited-time release of exclusive bottles featuring beloved characters like Kuromi and Hapidanbui. The collaboration will launch nationwide on June 15, 2026, and will include 30 unique bottle designs across six different products.

About the Collaboration

This collaboration is a treat for both tea enthusiasts and Sanrio fans, as it combines refreshing tea flavors with the charm of Sanrio’s iconic characters. The limited-edition bottles feature summer-themed designs, capturing the essence of “Kuromi” and “Hapidanbui” enjoying their summer days. This initiative aims to bring a refreshing experience to consumers, with a touch of cuteness from Sanrio’s world.

The collaboration includes six Kochakaden tea products: “Kochakaden Unsweetened Earl Grey Iced Tea,” “Kochakaden Royal Milk Tea,” “Kochakaden Select Squeezed Peach Tea,” “Kochakaden Select Squeezed Apple Tea,” and the Okinawa-exclusive “Kochakaden Garden” series. Each product will feature a unique design, making them collectible items for fans.

To further engage with fans, Kochakaden has launched several promotional campaigns. These include a digital sampling campaign where participants can win Coke ON drink tickets, and a point-based system where consumers can win original Sanrio-themed items. Additionally, FANTASTICS member Yusei Yagi, who serves as the Kochakaden ambassador, will promote the campaign through social media videos and outdoor advertisements in Tokyo and Osaka.

Highlights

• Exclusive Sanrio character designs on 30 bottle variations.
• Available nationwide from June 15, 2026.
• Promotional campaigns offering original Sanrio items and Coke ON drink tickets.
• Ambassador Yusei Yagi to feature in promotional content.
• Products include “Kochakaden Unsweetened Earl Grey Iced Tea” and “Kochakaden Royal Milk Tea.”

Product & Availability