Sogo Chiba is hosting the 2026 edition of the Miffy Zakka Festa for the first time in Chiba Prefecture. This summer event features over 1,000 Miffy-themed items, including exclusive goods inspired by the color red and a summer festival motif.
The event runs from August 11 to 24 on the 6th-floor event hall. Prices for special items start at ¥880, with limited-edition mascot figures priced at ¥2,420 and ¥2,750. Please see the details table below for exact dates, prices, and purchase limits.
About the Miffy Zakka Festa at Sogo Chiba
The Miffy Zakka Festa is an annual event that changes its theme and main color each year. For 2026, the theme is “Red,” showcased through apple-patterned exclusive merchandise and a variety of other Miffy goods. Visitors can enjoy photo spots and interactive corners unique to the venue, making it a fun experience for families and Miffy fans during the summer holiday and Obon season.
Highlights
- Over 1,000 Miffy items, including about 50 exclusive goods featuring the summer festival style mascot.
- Limited quantities of special mascot figures: 400 units of “Goldfish Scooping” mascot on August 11 and 400 units of the “Apple Apron” mascot on August 15.
- Other featured products include acrylic key rings (¥880), chenille towel handkerchiefs (¥1,980), botanical foaming body soap with sponge (¥2,200), apple jam sandwich cookie tins (¥1,944), and more.
- Daily gifts of original wrapping paper for the first 100 customers who spend over ¥3,300 (tax included) per day at the event.
- Admission and purchase tickets will be distributed on August 11 and 15 due to expected crowds.
- Photo spots such as the “Umi no Hi Wall” and Instagram photo wall featuring fan-submitted Miffy photos.
Event Details
| Item | Details |
|---|---|
| Name | Miffy Zakka Festa 2026 |
| Menu / items | Summer festival style mascot figures, Apple apron mascot, Acrylic key rings, Chenille towel handkerchiefs, Botanical foaming body soap, Apple jam sandwich cookie tin, Acrylic coasters, Apple caramel tea, Heat-resistant glass mugs, Three-color ballpoint pens, Wood stamps, Multi cork boards, Pass cases, Original wrapping paper |
| Location | Sogo Chiba, 6th Floor Event Hall |
| Address | 1000 Shinmachi, Chuo-ku, Chiba City |
| Period | August 11, 2026 (Tue, public holiday) – August 24, 2026 (Mon) |
| Price | Summer festival mascot figure ¥2,750 (1 per person); Apple apron mascot ¥2,420 (up to 2 per person); Acrylic key ring ¥880; Chenille towel handkerchief ¥1,980; Botanical foaming body soap ¥2,200; Apple jam sandwich cookie tin ¥1,944; Acrylic coaster ¥968; Apple caramel tea ¥1,728; Heat-resistant glass mug ¥2,200; Three-color ballpoint pen ¥660; Wood stamp ¥792; Multi cork board ¥1,760; Pass case ¥1,760 |
