For the first time in Japan, King’s Hawaiian is introducing its Original Hawaiian Sweet Rolls at the FUN! ALOHA! 2026 event held in Yokohama. This marks the brand’s debut at the popular Hawaiian-themed festival, where visitors can experience authentic Hawaiian flavors.
The event runs from July 17 to 20, 2026, at the Yokohama Red Brick Warehouse. King’s Hawaiian offers exclusive menu items like the classic Cheese Burger Slider and the new King’s Acai Bowl, perfect for summer. Visitors can also enjoy free tastings of the signature soft and sweet rolls.
About King’s Hawaiian at FUN! ALOHA! 2026 in Yokohama

King’s Hawaiian, America’s top-selling sweet roll brand, is participating in the Hawaiian festival held at Yokohama’s historic Red Brick Warehouse. With over 140 years of connection between Yokohama and Hawaii, the brand aims to share its signature soft, sweet bread and the spirit of “bread that connects people” directly with attendees.



Highlights
- Exclusive menu items including the popular Cheese Burger Slider and the newly introduced King’s Acai Bowl.
- Special ALOHA Set combining both the slider and acai bowl for a complete Hawaiian experience.
- Free samples of the Original Hawaiian Sweet Rolls, known for their fluffy texture and gentle sweetness.
- Sale of original King’s Hawaiian merchandise, including limited edition T-shirts and sweet roll packs (12-pack and 4-pack).
Yakiniku King Hawaiian Fair with King’s Hawaiian
Event Details
| Item | Details |
|---|---|
| Name | King’s Hawaiian at FUN! ALOHA! 2026 in Yokohama |
| Menu / items | Original Hawaiian Sweet Rolls, Cheese Burger Slider, King’s Acai Bowl, ALOHA Set, Limited edition T-shirts, Sweet Roll packs (12 and 4 pieces) |
| Location | Yokohama Red Brick Warehouse Event Plaza |
| Address | 1-1 Shinko, Naka-ku, Yokohama |
| Period | July 17, 2026 (Fri) – July 20, 2026 (Mon, holiday) |
| Price | Sweet Roll packs: prices not specified; Cheese Burger Slider and King’s Acai Bowl available at event |